WHAT WE DO?
Strategic, End-to-End Brand Management
We transform the essence of your business into a strong and recognizable brand. Our services include naming, brand mentoring, consulting, and visual identity design. By combining market intelligence with thoughtful design, we develop comprehensive strategies that strengthen your positioning and drive sustainable growth.
NAMING
Why UMi?
UMi stands for Ursa Minor, the constellation long used as a reference point for navigation. Its stars have guided travelers for centuries, illuminating the path forward. A constellation represents connection, alignment, and direction.
Our name reflects the integration of complementary expertise across disciplines and geographies, working together to guide companies along the most strategic path from where they are today to where they aspire to be.
Our Team
Natália Gimenes
Director of Projects
M.A. in Social Sciences from UFES. Bachelor’s degree in Communication and Advertising from FAESA. MBA in Business Marketing from UFF. Professional background in strategic planning, scenario analysis, cultural marketing, creative writing, and literary journalism. Certified in Zero Waste auditing and consulting.
Lara Montenegro
Director of Strategy
Bachelor’s degree in Advertising from FAESA. Specialization in Digital Marketing from WIS Educação. Professional experience in branding, brand experience development, marketing planning, client management, and team leadership.
Letícia Gimenes
Creative Director
Bachelor’s degree in Business Administration from FUCAPE. Specializations in Design Thinking from ESPM, Graphic Design from WIS Educação, and Art Direction from Escola Cuca. Founder of Gimenes Design in 2021. Extensive experience in visual identity systems and illustration.
Feedbacks
“UMi Branding exceeded all our expectations in the renewal of TecVitória’s visual identity. They captured our vision perfectly. We are incredibly satisfied with the result.”
- Rafael Lima (Tecvitória)
“Regarding the naming process and visual identity creation for my brand, Evoluto Performance, all expectations were exceeded. Every deadline was met, and I look forward to many more partnerships with UMi.”
- Bruno Fonseca (Evoluto Performance)
“Choosing UMi was the best decision we made. Afluê is the result of that choice. For two years, I dreamed of a brand that truly reflected my essence. Now, as two partners with different tastes, we needed a unified identity that represented us both. UMi delivered exactly that. The naming was joyful and precise. The entire process was thoughtful and inspiring. I am deeply grateful for such a genuine interpretation of who I am and how that translates into my brand.”
- Carolina Velasco (Afluê)
“We had been following UMi Branding’s work for some time, always impressed by the quality and care in each project. When FPS Engenharia decided to invest in its brand positioning, there was no hesitation. The result exceeded our expectations. We received a complete and highly professional delivery that significantly supported our client acquisition efforts. The impact went far beyond what we anticipated. It was undoubtedly the right decision for our company’s growth.”
- Felipe Silva (FPS Engenharia)